Co-founder. Color curator. Tennis girlie with startup dreams and serious follow-through.
“Startup life—not the glamorous version, but the gritty, behind-the-scenes hustle. That’s what I’m romanticizing right now. And I’m all in.”
That’s Sarah. One half of the founding duo behind richsport, a joyful and vibrant brand reimagining racquet sports through playful gear and founder-led storytelling. With her childhood best friend Nicole, she’s building more than a business. It’s a movement. One with color, community, and court-side energy.
From hand-packing every order to hopping on pitch calls between dog walks and beach drives, Sarah’s world is powered by purpose. Her daily rituals aren’t aesthetic for the sake of it. They’re grounding. Intentional. Even spiritual.
What She’s Building
If richsport had a tagline, it might read: Fun, functional, founder-powered. Because for Sarah, building a brand means doing it all.
“We design the accessories, run the socials, fulfill every order. It’s a two-woman team, but we’re scrappy and ambitious. There’s so much joy in that.”
She starts her day slow: no phone for the first hour, just prayer, movement, and green tea. Sol, her pup, walks beside her as she listens to How I Built This—a nod to the very journey she’s on.
Then the gear shifts. Emails. Content. Orders. Community. Repeat.
Her Afternoon Vibe
When the clock strikes twelve? The vibe is clear.
“Most likely on the tennis court,” she laughs. “But sometimes, I’m coloring or painting, even for just 30 minutes.”
And if there’s a core memory in the making, you’ll probably find these essentials nearby: lipgloss, lipliner, and Bad Bunny on repeat.
It’s this soft-but-sporty rhythm that keeps her grounded. Creating, moving, re-centering and staying playful in the process.
Inside Her Camera Roll
If you scrolled through Sarah’s ‘Noon’ folder, here’s what you’d find:
- Sol (yes, the same three poses, always adorable)
- Hand-packed richsport boxes
- Ocean sparkles mid-drive
- Cloud puffs, healthy meals, random recipes
- Little life wins — messy, magic, and real
“Those moments remind me how special the simple things really are.”
What She’s Romanticizing (On Purpose)
Not the polished version of entrepreneurship. But the raw one.
“It’s juggling side gigs. Packing boxes by hand. Staying in low-budget hotels. Putting in long hours with no guarantee. There’s something beautiful about the scrappiness, the creativity, and the deep sense of purpose that comes with it.”
It’s not ease she’s after, it’s meaning. And she’s building it one decision, one ritual, one serve at a time.
Her Grounding Belief
That’s the phrase she comes back to, especially when things feel fast or uncertain. It’s how she anchors herself in the chaos, the momentum, and the vision.
And when she needs a reset? She heads to the water.
“The beach is where I feel most myself. I’m a Leo summer baby. The sparkle on the water when the sun hits just right? That’s my peace.”
Her Noon Self to Her 9AM Self
“It’s all gonna be alright.”
Simple. True. And likely exactly what you need to hear, too.
A Few of Sarah’s Current Obsessions
- Gut-health rituals + green tea mornings
- Bold tennis gear with founder fingerprints
- Quiet drives to the beach with the windows down
- Coloring books and short creative breaks
- Photos of Sol (every single one)
- That magic moment when a pitch call hits
Want more stories like Sarah’s?
The Casa Noon newsletter is your golden hour, extended.
Come for the At Noon interviews. Stay for rituals, creative lives, and behind-the-scenes founder magic.