Beauty for people who refuse to choose between the sun and great skin.

How Casa Noon began

Andi Alleman built Casa Noon because sunscreen alone isn't enough.

She spent years in beauty — on the brand side, in education and sales, then building her own strategy house. She knew what the industry promised and what it delivered. And even with that insider knowledge, she couldn't find what she needed.

She lives in the window seat, spends weekends on the water, and has hypersensitive skin with hyperpigmentation. The trade-off the industry offered was never one she was willing to make. Every retinoid she tried came with the same warning: avoid the sun. She kept looking.

She went to the ocean for the answer. Specifically, to the Mediterranean. RetinART™ is a patent-pending bio-retinoid derived from sustainably sourced Mediterranean microalgae, available in fewer than a handful of US formulas. It delivers retinol-level results without the peeling, redness, or sun sensitivity that make traditional retinol incompatible with a life spent outside.

Andi spent a summer living on the Mediterranean before she ever knew this ingredient existed. When she found it, it made sense.

This is the brand she wished existed. She thinks you've been looking for it too.