Alden Lopez (@aceatthebeach) on Her Midday Routine | Casa Noon
At Noon: Alden Lopez She flies drones over the Gulf at sunrise looking for sea turtles and ray migrations. Her camera roll is half dog, half ocean. Her suitcase is...
The Casa Noon Story
Casa Noon began with a simple truth: sunscreen wasn’t enough. Years in the sun, with a suitcase full of serums and potions, proved that skin needed smarter, cleaner, science-driven care.
Meet our Founder
Before Casa Noon, Andi Alleman spent years on the move — first as a travel writer, then running her brand strategy house, and alongside her musician husband.
Thousands of hours in airports, and unfamiliar climates, shaped the way she saw skin, ritual, and resilience.
She also spent more than a decade studying Ayurveda, yoga, and cultural beauty practices that led her to one lasting truth: skincare should work in real life, in the sun, in motion, and in the in-between hours — not just on the shelf.
“My skin was constantly in recovery mode — sun exposure, dry cabin air, long days on set or backstage. I didn’t need another 10-step routine. I needed hydration that actually held.”
how she got here
The Road to Casa Noon
Andi has spent her career at the intersection of beauty, culture, and community. She led strategy in the beauty industry before founding a global studio that supports creative founders and future-focused brands.
She’s also the author of three books on rituals, creativity, and modern living, guiding women worldwide toward ease, intuition, and self-trust.
Casa Noon is the next evolution of that work—hydration-first skincare shaped by years of experience, built for women who live in motion and need products that keep up.
what we make
Hydration-first skincare. Powered by the ocean. Built for motion.
Our signature Casa Complex™ is a marine-powered hydration shield made with microalgae, ocean minerals, and adaptogenic botanicals. It restores what sun, salt, sweat, and stress strip away — before, during, and after exposure.
our ethos
The Casa Noon Manifesto
The beauty industry has spent decades selling fear. Fear of aging. Fear of damage. Fear of living fully. We are not interested in that story.
Aging gracefully means living fully.
Casa Noon is skincare for sun lovers. Built for the woman who was not willing to stop going outside. So we went to the ocean — where the science is. Marine-powered formulas for life in the elements.
Made in a family-run California factory, transparent about our ingredients.
OUR FORMULA:
No added water (for potency + less waste)
Organic-certified ingredients
Carry-on ready and TSA approved
California-made
What we believe
The Casa Noon difference
Hydration comes first. Because skin is a living organ that deserves the best care.
Less can do more. One serum, eight benefits.
Hours in the elements are not the problem. Our formulas are built for them.
We go to the ocean for the science. Every formula starts there.
Clean is only a starting line. Performance is the standard.
Small-batch, family-run, California-made. We know where every formula comes from.
At Noon Journal
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community rituals
Not another routine. Your ritual.
Casa Noon was made for the in-between hours and in-the-elements moments. A daily reset that keeps up with you — no filters, no fluff, just skin that feels like yours.
