We almost didn’t tell this part of the Casa story.

It's not the kind of founder story that fits neatly into a brand deck. But if you’ve been here for a while, you already know: we don’t skip the real parts. We make room for the almosts, the “not this but maybe that” moments.

And if you've been here a loooong while, you might remember this.

So let’s rewind. Back to 2022.

Casa Noon didn’t have a name yet. Just a conviction: that skincare needed to function better, and feel like it belonged in real life.

We knew the woman we were building for.

We understood her rituals, her carry-on, her skin’s demands. She didn’t need a glow-up. She needed formulas that worked across salt, sweat, sun, and movement.

We were working on the science. We had the moodboard. The mission.

But the name? Everything we came up with, well, we wanted YOU to love it. It couldn't be too clinical. Too precious. Too polished. Too performative.

Because we weren’t just naming a brand.

We were naming a way of living, something that felt like a place. Where self care, skin, and sun care feel like home.

So we asked you.

And, omg! You showed up. 

You voted. You sent voice notes, one-liners, and screen grabs from your camera roll.

And when the dust settled...

You chose Casa Noon. And we think you nailed it.

It wasn’t just a name, it was a mirror. 

At the Casa we're:

☀️ Bold, yet imperfect

💧 Hydration-first always

🌿 Emotionally intelligent, not overcomplicated (no 10-step routines over here)

You gave us the name, but more than that, you gave us a compass.

And that moment? It shaped everything we’re building now.

Because this isn’t about formulas or fonts or even just skincare. It’s about building a world that reflects you and letting you help shape it every step of the way.

Which brings us here. To right now. The realest chapter yet.

This brand? It’s never just been ours. It’s always been yours too.