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Casa Noon skincare product tube held by a hand with green and yellow striped nail polish on a white background.

Sabbatical Hydrating + Balancing Serum

$88.00

Casa Noon’s First IRL Event: At Noon in New York at Maxwell Social, Tribeca

Casa Noon officially stepped into the real world this week with its first-ever beauty preview in New York City—hosted right At Noon. The moment marked a turning point. Our Andi Alleman put it simply: “I'm a real beauty brand founder, y’all. Is this real life?”

The midday gathering was more than a product preview. It was a community moment—a room filled with women, creators, and out-of-office thinkers who embody the Casa Noon spirit: building big deal lives with intention, movement, and community.

One of our Casa club girlies later posted on Threads, “Was at your brand preview today! So excited to try the product. I must say the community of women and creators who showed up were fabulous too!”

That’s exactly what Casa Noon set out to build. This brand was community-first before it was ever product-first, and our “At Noon” gatherings and features continues to prove those ethos in real time.

Here are a few more pics we love from the event.

 

For those just discovering us: Casa Noon is hydration-first skincare designed for real life. Our hero product, Sabbatical, is aloe all grown up—hydration plus RetinART™, a next-gen marine retinoid that firms, brightens, and evens tone without the sting, peel, or sun sensitivity.

How to Keep the Momentum Going

  • Share about the event or about Casa Noon on social, tagging @casanoonbeauty on IG, TikTok, and Pinterest.

  • Missed this one? More “At Noon” gatherings are coming.

  • Pre-orders are now open at casanoon.com.

  • Have retail connections? Reach out.

  • Curious about investing? Let’s talk.

What’s Next

Casa Noon is officially in its soft launch DTC era. Sabbatical Serum will ship before the end of the year, and the limited Casa Beach Club collection is available now. More community events are planned before 2025 wraps—watch IG and TYB.xyz for announcements.

A huge thank you goes out to our partners who helped bring our brand event to life, including De Soi, Curious Elixirs, Maxwell Social, and the incomparable Annie Evans of Dream Ventures.

This is only the beginning. Casa Noon is here—and beauty just got built for motion.